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There are basically three types of colors in gold- yellow, white and rose. The color of gold depends on the kind of metal alloys mixed with it. Yellow Gold is 18k gold. The color is rich and it is able to stand everyday-wear. White Gold is also made of 18k gold. To make the gold look white it is plated with rhodium. This rhodium plating may wear off with time but there's no need to worry because re-plating is an easy process. Rose gold has a large amount of copper in it. Young girls love it because it has a gorgeous pink color!